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Media database vs PR software

In today's digital media environment, most PR professionals have given up managing their own media lists and instead rely upon a commercial media database product. However, when considering your media database options, consider how much more you will be able to achieve by upgrading to a PR management or workflow suite like Influencing. Quickly build lists at a moment's notice, easily distribute personalised and trackable releases, share knowledge and quickly create complex reports with the click of a button.

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